Cinemaissi

A comprehensive visual communication system was developed to represent abstract concepts such as cultural heritage, Latin American identity and cinema, combining cultural references with a contemporary graphic language that brings coherence and harmony to the whole.

The project was commissioned by Cinemaissi, a cultural festival with a strong presence in Finland which, in this edition, expanded its screenings to other parts of the world. The proposal sought to connect the visual and cultural richness of Latin America with a communication approach of Nordic sensibility, creating an identity that is recognizable, consistent and adaptable to different contexts.

The main goal was to unify all the festival's elements under a single visual system. To do so, a range of applications was developed, from the 3D representation of the Pohjoismaissi award to a visual strategy for social media, including screens, graphic materials and communication supports used during the days of the event.

Alongside the typography appears a series of 3D objects inspired by Latin American objects and artifacts from different regions and eras. Among them are a seed, a sun, a bird and a cactus, all looking as if they were carved from the same porous stone and presented in black and white.

The reddish-orange tone of the identity has its origin in Latin America: it is a color that conveys warmth, vitality and belonging.

The result is a flexible visual identity, able to adapt to posters and social media as well as to moving images and derived products. At the same time, the elements that evoke vessels and the sculptural objects give it a solid, bold and distinctive character.